AdRoll becomes NextRoll and launches new platform services business squib

The AdRoll Group has a new name — NextRoll — designed to reflect the company’s moves beyond ad retargeting. “We have, for the longest time, been pigeonholed as a retargeting company, but the reality is that we have really been evolving,” CEO Toby Gabriner told me. To be clear, the AdRoll retargeting business isn’t going […]
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